- It is harder than ever to get published - 148,000 manuscripts were rejected last year.
- More people are turning to self-publishing - Nielsen are registering 10 new publishers a day.
- Producing a book is the first step to selling a book; your book is a sales tool to prove your idea has a market and audience.
- Your story in your words. Produce the book to your own vision with no commercial constraints.
- Let the reader be the arbiter of what is good; but it must be good.
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- The glass ceiling has shifted; it is easier to publish but difficult to sell your books
- Distributors, wholesalers and booksellers do not want to have hundreds of ‘one-book’ publisher accounts to administer
- It is harder than ever to get high street presence and compete with the perpetual discounting
- This title shows authors how to create a viable marketing plan, target their audience, cut through the supply chain and build momentum to achieve visibility, awareness and book sales.
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